Global duty-free and travel retail sales reached US$75.95bn in 2025, an increase of 2.4% on the previous year, according to Generation Research. This places the market at approximately US$74.17bn in 2024, indicating that the sector added around US$1.78bn in sales during 2025.
The headline growth, however, masks a pronounced regional divide. Africa and the Middle East was the fastest-growing region, with sales rising 10.4% to US$8.49bn, supported by expanding Gulf aviation hubs, strong international passenger traffic…
